AI-native marketing professional with experience across growth marketing, content strategy, campaign management, paid advertising, and social media. Skilled at building practical AI systems that improve speed, reporting, research, content production, and campaign execution while protecting the human element in the final output. Experienced across B2B SaaS, no-code and AI services, and esports, with a strong track record of combining creative thinking, commercial awareness, and hands-on execution.
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Years in marketing
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Sectors · B2B SaaS, AI & Esports
Experience
2017 — Present
Growth Marketing Manager · Goodspeed Studio
Feb 2026 — Present
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Lead growth marketing activity for an AI, no-code, and low-code studio, supporting campaigns across SEO, paid advertising, social, website content, case studies, and sales enablement.
Apply an AI-native approach to marketing by building systems that speed up research, content workflows, reporting, lead generation, and campaign planning.
Use AI tools and automation to improve output quality and operational efficiency, while maintaining a clear human layer for judgment, tone, creativity, and final editorial control.
Develop and optimise content across case studies, landing pages, blogs, partner pages, and social posts to communicate Goodspeed's positioning and support qualified lead generation.
Work closely with sales and leadership to align marketing activity with commercial priorities, campaign performance, and weekly growth reporting.
Product Marketing Executive · Elite Dynamics
Aug 2023 — Jan 2026
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Led and executed integrated marketing campaigns to support product launches and sales initiatives.
Managed and optimised PPC and paid advertising across Google Ads, LinkedIn, and Meta platforms.
Oversaw content strategy and creation, including thought leadership articles, product-focused blog posts, and case studies.
Maintained and updated the company's WordPress website, ensuring a strong user experience and accurate messaging.
Owned the company's social media channels, developing a consistent brand voice and driving engagement.
Worked closely with the sales team to create sales collateral, presentations, and targeted lead generation content.
Tracked campaign performance, reporting on engagement and lead metrics to refine future strategies.
Social Media Manager (Freelance) · Los Ratones
Dec 2024 — Jan 2026
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Managed day-to-day social media activity for Los Ratones, a hugely popular League of Legends team with more than one million followers across platforms.
Led short-form content planning and delivery, including match-day posts, memes, video clips, community updates, and reactive content for a fast-moving esports audience.
Created and coordinated partnership posts that balanced sponsor visibility with the team's tone, audience expectations, and platform-native content style.
Ran accounts day to day across key social platforms, helping maintain momentum, community engagement, and a consistent team voice around matches, announcements, and campaigns.
YouTube Channel Manager
2021 — 2023
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Built and managed multiple community YouTube channels with a combined view count of over 75 million.
Analysed content performance and applied SEO best practices to maximise discoverability and engagement.
Developed video editing, storytelling, and content planning skills to maintain consistent viewer growth and loyalty.
Gained experience in audience management, data-driven decision-making, and brand development.
Customer Assistant · Marks & Spencer
Sept 2017 — Oct 2018
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Delivered high-quality customer service and assisted with queries, complaints, and product recommendations.
Maintained organised visual displays and handled cash transactions accurately.
Collaborated with team members to ensure effective stock replenishment and store operations.
Consistently met sales goals and participated in staff development programmes.
Skills
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AI-native marketing systems
Campaign planning & execution
Copywriting & brand messaging
SEO content strategy
Social media management
Short-form & partnerships
Google, Meta & LinkedIn Ads
Marketing analytics & reporting
Canva & Adobe Express
CapCut video editing
CRM & email marketing
Sales enablement & lead gen
Certifications
Anthropic · Claude Partner Network
Introduction to Agent Skills
Building, configuring, and sharing reusable Skills in Claude Code.
Building with the Claude API
Working end-to-end with Anthropic models via the Claude API.
Introduction to Model Context Protocol
MCP servers and clients across tools, resources, and prompts.
Claude Code in Action
Integrating Claude Code into a development workflow.
Education
BA (Hons) in MarketingUniversity of Strathclyde
Training
Google Ads campaign strategy and optimisation training.
Presentation and assertiveness training.
Collaborative teamwork and agile marketing methodology workshops.
Personal
Time management
Strong communication
Team collaboration
Self-motivated and proactive
Creative and enthusiastic
Analytical and data driven
Outside Work
Rowing: Competed all through university and represented Scotland.
Triathlon: Completed my first triathlon last year and hoping to take on more this year.
